Apple officially released the iPhone 12 series last week, and the first batch of reservations has officially started on Friday night. As expected before the sale, the iPhone 12 was very popular once it was released. Currently, the official website's delivery time has been scheduled for 2-3 weeks.
As the successor to the iPhone 11, the iPhone 12 not only uses the top OLED screen, but also adds 5G functions, which is a significant improvement compared to the previous generation; while the iPhone 12 Pro series focuses on the improvement of image functions, and the price is cheaper; The iPhone 12 mini is the world's thinnest and lightest 5G small screen flagship. It maintains the starting price of the previous generation. It can be said that this year's iPhone product line gives consumers the largest choice in history.
The iPhone 12 Pro has the strongest imaging function in history. The 12 Pro Max is equipped with Sensor Shift technology. The telephoto lens supports up to 2.5x zoom. It also has a LiDAR sensor for shooting and AR.
According to UBS's forecast, the Pro series will only account for about 1/4 of the total shipments next year, while the iPhone 12 and iPhone 12 mini will account for about 38% of the total shipments.
However, the foreign media CNBC cited the views of Deutsche Bank analysts and expected that Apple would not be able to raise the impulse of consumers to buy the iPhone 12 Pro series, because the gap between the two (Pro series and non-Pro series) is smaller.
Analysts said, "Looking at all the features of the iPhone 12 series, the advantage of the iPhone 12 Pro is only the camera module-although they are excellent, the obvious gap between the iPhone 12 and the iPhone 12 Pro is only in the camera."
The iPhone 12 is priced at US$799. Compared with the iPhone 12 Pro series starting at US$999, consumers are obviously more willing to buy the former.